Franchise Case Study: Daniel Wilson, Scarborough.

Franchise Case Study: Daniel Wilson, Scarborough.

Daniel Wilson, One Stop Franchisee, is currently One Stop’s largest multi-site retailer.

Daniel Wilson, director of The Wilson Group convenience store chain, and his brother have opened more stores with One Stop Franchise than any other franchisees.

Daniel, who is based in Scarborough, also opened One Stop Franchisee’s 300th store, not only proud to continue growing his operation across the north but also hugely excited to be part of the huge milestone for One Stop Franchise.

“We had been a part of this journey for such a long time, and it was great to witness One Stop’s momentum as it continued to innovate its franchise offering.”

What makes a One Stop Franchisee?

We asked Daniel to discuss what stands out to him about being a One Stop Franchisee.

“For me, six main pillars stand out.” he said.

1. An increase in sales and profits:

“We really value the way the One Stop Franchise offers us high-quality own-label products with market-leading promotions, as this helps drive an increase in sales, footfall and basket spend,” he said.

“For example, its ‘Selected by Tesco’ fresh range highlights the quality and value we can offer our customers as One Stop is backed by this supermarket giant. The range is proving popular with local customers, looking to feed their families on a budget.”

2. An increase in quality of life:

“With One Stop’s innovative back-office EPOS technology, we can minimise the time required to run stores.” continued Daniel.

“Consequently, I’m able to allocate my time elsewhere, much like other franchisees. I know the ability to carve out time is of huge appeal to franchisees, whether that be to spend with families, hobbies, or focusing on ambitions to expand and become a multi-site retailer.”

3. Unrivalled £50,000 investment:

“It’s clear the One Stop Franchise is committed to supporting retailers like me in building strong businesses. By investing £50,000 into the refit of each new store a franchisee opens, it helps ensure that each new store is always of the highest standard.”

4. Access to state-of-the-art store design and layout:

“The bi-weekly planogram and point-of-sale refreshes we have access to ensures that the latest seasonable promotions are always brought to the forefront of our customers’ attention.

This is a striking point-of-sale and is the key to ensuring that market-leading promotions are always highlighted, as well enhancing the navigation around stores for our customers. This, in turn, increases the basket spend and repeat visits.

With One Stop, I’m confident each of my stores is designed with the customer in mind.”

5. Access to a dedicated business development manager:

“One thing that has proved invaluable is our access to retailer support, we genuinely work in partnership with the One Stop team.” he added. “We have a dedicated business development manager as well as access and to a Franchise Action Line, so I have a channel of support for any decision or query that I might have.”

6. Access to a national infrastructure:

“Also, with three nationwide distribution centres, I am reassured that the One Stop Franchise provides a solid infrastructure.” concluded Daniel.

“I’d recommend One Stop highly to any independent retailer looking into franchising their business or looking to invest in the convenience market. I’m certainly looking forward to growing my business further in partnership with One Stop.”

Do you want to be the next One Stop success story?