Archives: Insights

Franchise Case Study: Daniel Wilson, Scarborough.

Daniel Wilson, One Stop Franchisee, is currently One Stop’s largest multi-site retailer.

Daniel Wilson, director of The Wilson Group convenience store chain, and his brother have opened more stores with One Stop Franchise than any other franchisees.

Daniel, who is based in Scarborough, also opened One Stop Franchisee’s 300th store, not only proud to continue growing his operation across the north but also hugely excited to be part of the huge milestone for One Stop Franchise.

“We had been a part of this journey for such a long time, and it was great to witness One Stop’s momentum as it continued to innovate its franchise offering.”

What makes a One Stop Franchisee?

We asked Daniel to discuss what stands out to him about being a One Stop Franchisee.

“For me, six main pillars stand out.” he said.

1. An increase in sales and profits:

“We really value the way the One Stop Franchise offers us high-quality own-label products with market-leading promotions, as this helps drive an increase in sales, footfall and basket spend,” he said.

“For example, its ‘Selected by Tesco’ fresh range highlights the quality and value we can offer our customers as One Stop is backed by this supermarket giant. The range is proving popular with local customers, looking to feed their families on a budget.”

2. An increase in quality of life:

“With One Stop’s innovative back-office EPOS technology, we can minimise the time required to run stores.” continued Daniel.

“Consequently, I’m able to allocate my time elsewhere, much like other franchisees. I know the ability to carve out time is of huge appeal to franchisees, whether that be to spend with families, hobbies, or focusing on ambitions to expand and become a multi-site retailer.”

3. Unrivalled £50,000 investment:

“It’s clear the One Stop Franchise is committed to supporting retailers like me in building strong businesses. By investing £50,000 into the refit of each new store a franchisee opens, it helps ensure that each new store is always of the highest standard.”

4. Access to state-of-the-art store design and layout:

“The bi-weekly planogram and point-of-sale refreshes we have access to ensures that the latest seasonable promotions are always brought to the forefront of our customers’ attention.

This is a striking point-of-sale and is the key to ensuring that market-leading promotions are always highlighted, as well enhancing the navigation around stores for our customers. This, in turn, increases the basket spend and repeat visits.

With One Stop, I’m confident each of my stores is designed with the customer in mind.”

5. Access to a dedicated business development manager:

“One thing that has proved invaluable is our access to retailer support, we genuinely work in partnership with the One Stop team.” he added. “We have a dedicated business development manager as well as access and to a Franchise Action Line, so I have a channel of support for any decision or query that I might have.”

6. Access to a national infrastructure:

“Also, with three nationwide distribution centres, I am reassured that the One Stop Franchise provides a solid infrastructure.” concluded Daniel.

“I’d recommend One Stop highly to any independent retailer looking into franchising their business or looking to invest in the convenience market. I’m certainly looking forward to growing my business further in partnership with One Stop.”

Do you want to be the next One Stop success story?

New Year, New start

At One Stop, we give you more time to do the things you love.

  • Franchise Action Helpline
  • Transparent £92 weekly fee
  • New EPOS & auto replenishment systems
  • No minimum quantity deliveries
  • Dedicated business development team
  • Same support as company stores

Our dedicated Business Development team make responsible retailing easier

Our Business Development Managers (BDM) visit stores every 4-weeks and ensure you are safe, legal and compliant. You’ll receive an unparalleled level of hands-on support, guidance and expertise, all year round. Your BDM will assist with every part of your business, such as:

  • Day-to-day store operations
  • Helping you focus on profitability and providing a clear overview of your store’s finances
  • Building links with your local community
  • Help to support development & discuss new opportunities
  • Continually striving to grow your business
  • Helping you to increase customer spend and drive loyalty

Our franchise stores receive the same support as our company stores

Within our transparent £92 weekly fee, we replicate all the support that we provide for our company owned stores, for our franchisees. This can include, but is not limited to:

  • Daily franchise communications
  • POS and marketing sent to your store
  • Market-leading promotions
  • Legal change updates
  • In-store routines and technology systems
  • And so much more!

We aim to save you time and effort so you can focus on your sales and growth.

We provide time saving technology

We have an amazing EPOS and auto-replenishment system which means you’ll always have a wellstocked store and accurate stock levels. When you sell something, it goes on order immediately for your next delivery. We offer a 3-day delivery week on ambient products and up to 6-day delivery week on fresh products from our own distribution centres.

All our integrated systems mean fewer manual processes leaving you with more time to do the things you love. It provides you with a better work-life balance.

Our franchise action helpline makes problem solving easier

We do all the hard work for you. At One Stop, we understand how important it is for you to give more time to spend with loved ones.

That’s why we provide a single point of contact to support on anything you need. If you have a query or question, our franchise line is available to you from 7am to 5pm.

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Vending

Want to increase your Franchise offer?

Vending options to increase footfall into stores 01543 363003 openaonestop.co.uk JoinUs@onestop.co.uk We work with our retailers, so stores become destination shops with great food to go options. In a rapidly changing market, it’s key we look for ways to appeal to customers and in turn grow sales. We know that vending services are popular in the market and below are some of the in-store vending options on offer to our retailers:

 

 

 

 

Franchisee Focus

Bridgend Store

One of our Franchisees, Paul Thomas from Coity, Bridgend, Wales has taken a slightly different approach with his store. He researched the best range of in-store services he would need, to attract customers from both industrial and residential areas. Paul worked with our One Stop team to make his in-store vision come to life. The highlight of Paul’s 300 sq ft store is an exciting beer cave, fully stocked with beers and wines.

Situated at the front of the store, customers can enjoy F’real milkshakes, Fwip ice Cream, Tango Ice Blast, Rollover Hotdogs, Rustlers burgers and Country Choice lines. Throughout the store, there is clear category signage to the beer cave and the food to go areas, with targeted lighting to entice customers in. The store also benefits from a large car park, a bike shelter and a seating area with charging points, where customers can take a break and enjoy eating their food!

Power promotions and point of sale

Our promotions are renowned in the convenience market and with customers. Promotions We’ll work with you to make sure you’ve got a constant stream of eye-catching promotions and the key products on your shelves that appeal specifically to your customer base. • 4-week promotional cycle, changing every 2 weeks • Supermarket-value at a market-leading margin • Free of charge POS kits and guidance on how to activate them • Great value £3 meal deal with over 800 products to choose from • Up to 500 products available on multi-buy deals We highlight all our promotions through eye-catching point of sale, which ultimately helps retailers increase their sales and profitability.

Advertise online with our new digital package

At One Stop we have created a digital package for Franchisees that enables their stores to become more visible online in their local area.

What is Yext?
Yext is an online data management tool, which gives retailers the ability to manage their online location information across the following: maps, search engines, directories and voice search assistants.

What are Franchisees using Yext for?
Franchisees have the ability to manage the following in Yext:

  • Post social posts from the Yext platform to their Store Location Facebook page (these will be organic posts and will come to the One Stop Digital team to approve first)
  • Manage their store information and listings on Facebook and Google My Business
  • Look at analytics and reporting e.g. see how many people have clicked ‘Get Directions’ or clicked ‘Call’

What else do Franchisees get with the Digital Package?
The One Stop Digital team will issue the following for Franchisees:

  • Daily boosted posts and/or targeted ads on Facebook promoting great offers, Own Label range, supplier posts, seasonal content and much more

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How do we give time back to our retailers?

How do we give time back to our retailers?

Case study: Work life balance with Dan Amin

With a growing One Stop empire, Dan Amin still manages a successful work life balance

Maintaining a balance is important and beneficial for mental health, physical health, productivity and happiness. When there’s no control of the working day, managing a work life balance can be hard.

Dan Amin and his family own the Henley Retail Group consisting of five stores across England and they show no sign of slowing down. They’re expanding nationally and are looking to invest more to build on their portfolio. Although a successful entrepreneur, Dan manages to prioritise time for his family and friends. He discusses the main challenges he faced as an independent retailer and how the One Stop systems have helped expand his business.

Retailer Challenges

Prior to One Stop, there were many time consuming tasks that were vital when running a successful store.

Products
Buying products was a laborious task. Stock quantities had to be thought about based on sales, season and events. Many factors had to be considered like: price and availability of products, how much can be carried in one trip and is it an essential purchase? It could take several trips a week.

Fluctuating stock prices
This makes it hard to keep up with margins. When having 4,000 lines, it’s hard to manage the prices of all the products. ‘How much did I buy this for?’ ‘How much do I have to sell it for to make a profit?’. This would all have to be done manually and on a regular basis to ensure the business wouldn’t make a loss.

Trusting employees
Looking after the store requires blind trust, so a supportive team is needed to help with the day-to-day tasks. When operating independently there’s no systems in place to monitor employee behaviour so there’s always an element of risk.

How One Stop helped

As experts in the industry, One Stop had the knowledge and experience to support Dan. The One Stop team were able to put in place a system that was proven to work, and which not only effectively managed the process, but also gave Dan back the time to expand the Henley Retail Group.

Technology
The systems One Stop use automatically calculates how much stock would be needed. It’s AI takes into consideration how much has been sold and the orders can be inputted remotely. There is also a 5-day a week delivery on ambient stock and 6-day a week delivery on fresh.

Profit margin, promotions and prices
One Stop focuses on all the prices and promotions, being retailers and subsidiary of Tesco, they have all the research and data to ensure competitiveness. This means Franchisees will no longer have to distinguish how much to sell products to make a profit and they are compensated for any margins lost during promotions. They will also benefit from 4-week promotional cycles, changing every 2 weeks and a free POS kit, so Franchisees can focus there time and efforts on the development and growth of their store.

Security
With One Stop’s state-of-the art technology, Franchisees can monitor cash and stock. One Stop’s expert team are also able to advise on security measures, ensuring stores are implementing best practice.

By reducing the workload, more time is spent on growing the Henley Retail Group portfolio and profits, with additional stores currently in the pipeline. Dan spends more time with his family as he’s not constantly needed in his stores and he can focus on the development and wellbeing of his employees.

“Because I trust my systems, I can trust my business is in good hands. This will provide a unique opportunity for all retailers – the positive impact is obvious when you come into our stores. One Stop’s systems have helped me regain the power to be present. With the time I save, I can be there for both my employees and my family, and still run a successful business.” Dan Amin, One Stop Franchisee

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Making your life simpler

Solving the main challenges we face as retailers

Thriving in a competitive market

By becoming a One Stop Franchisee, retailers can offer their local customers supermarket value prices and promotions – which is one of the benefits of becoming part of a much larger family of stores and seeing lower costs on products. Our expert team are continuously developing the range of products we stock throughout the store, ensuring what’s on the shelf is right for our customers – including our ever growing selection of One Stop own label lines.

Running your business

  • External factors such as changes to legislation, technology and customer needs impact independent retailers like you.
  • When partnering with One Stop our transparent weekly fee covers:
  • Full business support
  • Dedicated Business Development Manager
  • Deliveries to store (with no minimum drop)
  • Bespoke, industry-leading EPOS system
  • Wi-Fi enabled tills and hand-held terminals
  • Great quality POS
  • Help desk and IT support
  • Legal and health and safety support
  • We have a dedicated colleague portal called Mystop where colleagues can keep up-to-date on information
  • Access to training and development opportunities

Achieving a work life balance

There’s always so much to do when running your own business and let’s not forget dedicating time to spend with family and friends.

At One Stop Franchise we set you up in the exact same way as our company stores. You’ll have the same processes, systems, marketing, POS and technology.

We share our in-store routines with you, giving you peace of mind that you’ll be following best practice. Also, our expert team will update you on all critical and non-critical changes within the industry.

You’ll never have to worry about availability, as we deliver your products to you, with a 5-day delivery on ambient stock and a 6-day delivery on fresh.

How our BDMs help you!

All our expertise is supported by regular visits from a Business Development Manager, who will help audit your store and guide you to ensure everything is in place for you to run safely, smoothly, and legally. They will also continually strive to grow your business, providing you with the knowledge and expertise to develop new opportunities.

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