Popularity of One Stop’s Own Label range boosting sales and margin
8th June 2019
Franchisees have been praising One Stop’s Own Label range which have led to increases in basket spend, sales and profit margins in store, whilst proving hugely popular with their customers.
Launched in 2017, the Own Label range includes products in fresh, chilled, meat, frozen, grocery, impulse and cake. One Stop’s Head of Product Phil Banks explains more: “Our range of 450 Own Label products provides our customers with great-tasting food and includes ready meals, freshly prepared salads, delicious cheeses, desserts and UK-sourced meats. We are continually developing the range and have recently added more frozen lines, giving our customers greater choice and convenience when shopping.”
Blair Southwood, who operates the One Stop in Louth is delighted with the Own Label range and has seen first-hand how popular it is with his customers: “The range has gone down fantastically well, and the products are spot on. They’re a massive hit and we’ve had lots of feedback from our customers saying that the taste, value and quality are all superb.”
Thanks to the highly competitive price points of the One Stop Own Label range, franchisees are reporting that customers are buying more, leading to a marked increase in sales and profit. Naresh Gajri from One Stop in Glasgow explains: “The average customer’s shopping basket has improved as they’re doing more of a ‘family shop’ in our store now. Another immediate benefit we’ve seen an increase of around 3% in our margin. Gross profit has gone up as well.”
Franchisee Alan Fincham, who runs a One Stop in Attleborough, has also seen a boost in sales as a result of the popularity and competitive pricing of the range: “The Own Label range has been very successful, and it has definitely pushed sales of grocery and chilled. Thanks to much better prices we’re able to compete with big supermarkets and with the huge increase in our grocery range, has meant basket spend has risen considerably too.”
The positive effects have been felt by Coventry franchisee Dan Amin, who recently joined One Stop: “Since moving to the One Stop model, we’ve seen a 50% increase in sales, an increase in footfall and also in customers’ basket spend. Our customers have commented on the increased availability of products and, with our sales increasing week-on-week, we’re surpassing our previous figures all the time. This, along with the price points and the increased margins with One Stop, have all had a huge impact on our stores.”
One Stop’s Managing Director Jonny McQuarrie concludes: “Our Own Label range is a vital part of the One Stop offering, giving customers better quality products at much lower prices. Together with bigger pack sizes and a broader range than ever sold before, franchisees can stand out on the high street and attract more and more business into stores. The increase in sales and profit actively seen by our franchisees is testament to the popularity of the range and is incredibly encouraging as we continue to build on this success even further.”
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