One Stop’s range resets drives variety and competitiveness for franchisees
8th Dec 2020
One Stop franchisees are being offered a competitive edge over their rivals this festive season, thanks to the retail convenience store’s ongoing range resets which offer bespoke product changes in store, providing customers with greater variety, choice and value.
Starting from November franchisees have benefited from the party food range and the upcoming ‘Party’ promotion. These will include the new Jack’s range, offering value products with a strong identity, appealing to customers who want quality at affordable prices.
Throughout the year, One Stop works with its franchisees taking relevant industry information, new trends, sales data from all its stores and trialed lines to reset the range. By harnessing this up-to-the-minute information customers can expect an increase in new and relevant products and franchisees can expect an increase in basket spend and repeat footfall.
Harnek Sanghera from One Stop Hartlepool explains: “The constant changes in store not only keep us competitive with the big supermarkets but keep us ahead of other brands and local convenience stores. We’re seeing so many new customers through the door.
“One Stop has been excellent at making sure we are always well stocked and providing us with good products that are affordable. The new Jack’s range is amazing for the price and we’ve seen a big difference, with customers telling us that they’re getting shopping that they’d normally get at Lidl or Aldi, which is then driving them back into store.”
John Miller, Head of Franchise, One Stop commented: “It’s really encouraging for us as a brand that our franchisees are feeling these changes so positively. Our range resets drive choice, we spend a huge amount of time investing our expertise and knowledge in to make sure our stores are competitive and actively encourages new shoppers. The system also offers franchisees the opportunity to introduce new lines to the range and add better choice for locals. It works well on fresh especially with our 6-day a week delivery and on single pick items.
One Stop’s own dedicated team of Business Development Managers (BDMs) work with each franchisee to update them and help them with their reset changes, taking into account their own specific stores and locations. These resets can be major – signaling new products, shelving and planograms – to minor tweaks – such as a seasonal change to incorporate more Christmas groceries.
John continues: “There is a lot of work involved in a range reset but our years of experience in the sector shows this is the best possible way to remain fresh and current. The process for a full range will include a strategy period over several weeks.
“However, this then offers a huge level of variety and value for our customers and gives them a continued reason to visit our stores. This naturally benefits our franchisees by increasing customer loyalty and basket spend.”
Harnek concludes how he feels about One Stop’s range reset strategy: “I’ve felt that with previous symbol groups they’ve had your money and have been reluctant to bring about change.
“It’s very different at One Stop and it’s so much easier to keep on track and make sure you’re not falling behind which is always a fear. Being young I’m always looking for the next new thing and One Stop helps me to find this. It’s just so much more exciting.”
One Stop is made up of 900 company and franchise neighborhood stores across Great Britain, employing more than 10,500 colleagues. To find out more about how One Stop could help drive your business forward contact the franchise team.
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