One Stop’s market leading £3 lunchtime meal deal is a hit with customers and franchisees
25th June 2019
One Stop franchisees are reaping the profit rewards of their market leading £3 meal deals with some reporting extraordinary sales increases since moving to the convenience store retailer.
The Meal Deal is made up of a main, snack and drink for just £3 and includes fresh sandwiches, pies, wraps, rolls, crisps, chocolate and even ice-cream! Franchisees are able to offer options for their own distinct market, whether that’s a hot drink; tea, coffee or hot chocolate, to Slush Puppie or ice creams, which are a real hit in the summer.
One Stop’s Head of Product Phil Banks explains more about the popular promotion: “The total value of the goods bought can add up to as much as £6, so the Meal Deal gives our customers excellent value. We’re continually improving the range on offer as part of the deal and our new sandwiches, wraps and rolls include less fat, less salt and more filling than ever before. Plus, our franchisees enjoy a good margin on the promotion, ensuring it is worthwhile for their store to run it as a promotion.”
Rakesh Sood, Franchisee at One Stop Cranhill Glasgow explains: “In the past we used to sell very few sandwiches, however, since moving to One Stop, we’ve seen a 200-300% increase in sales and they’re now our best seller!”
With such an appetite for the Meal Deal, which is helping to drive customers into store, the average basket spend is increasing as customers get to know the brand and the other promotions and offers One Stop is renowned for. Alan Fincham of One Stop in Attleborough, Norfolk explains: “It’s one of the best promotions we have and is popular with all sorts of customers: from people going to work in the morning, to those on their lunch hour, to those popping in to the store in the evening. Our customers love the Meal Deal and it accounts for a significant portion of our sales of chilled goods.”
This sentiment is backed up by Blair and Angela Southwood from One Stop Louth, with Blair adding: “We’ve had a lot of increased footfall, because we have a lot of workmen around the area and in the local factories. They tell us they find it far easier to come and spend £3 on a Meal Deal than to do a packed lunch at home, which would probably actually cost them more to make! As an independent, we just wouldn’t have been able to compete. There’s no way on earth we could get anywhere near the promotional prices that One Stop now offer us.”
Jonny McQuarrie, Managing Director, concludes: “One Stop franchisees benefit from promotions such as the Meal Deal, as they deliver increased footfall, higher profitability and greater loyalty, whilst customers enjoy the great choice, value and quality.”
In the next three years it is predicted that the market value of the ‘food to go’ sector will be £23.5 billion, so staying ahead of the curve, in terms of offer, value and choice, is crucial to capitalize on this rise in popularity. With consumers leading ever demanding lives, with little or no time to prepare food, the convenience of purchasing food to eat on the move is key.