One Stop Franchise’s 16 consecutive quarters of growth give cause for celebration!
20th May 2019
One Stop Franchise is celebrating the success of 16 consecutive quarters of growth for their franchisees. Since launching the franchisee model in 2014, growth has remained constant – demonstrating both the strength and longevity of the unique Franchise retail model.
Average like-for-like growth has improved on average by 6.8% across the franchise estate, with consumer buy-in of the Franchise proposition leading to an average basket spend increase of over 5% and an average transaction increase of more than 11%.
The news of the sustained growth, particularly as the sector has been struggling to remain buoyant during the continued economic uncertainty, has been welcomed by One Stop and their 180-plus franchisees.
Jonny McQuarrie, Managing Director, comments: “One Stop Franchise offers independent retailers the opportunity to operate their own business within a proven and successful retail model. It empowers local retailers to grow their business and secure their future in a fast-changing and highly competitive environment. Our franchise model is fulfilling a real need for independent retailers and increasingly being seen as the way forward to remain competitive, profitable and successful.”
Franchisee Gaz Bains, from One Stop Belgrave Road, Coventry adds: “The biggest difference I’ve found [since moving to the One Stop model] has been the support I’ve got from my Business Development Manager. They visit our store every month and the advice and guidance they bring makes a real difference to our profits, our plans for the future and our team. They’ve been a real game changer.”
One Stop has been actively supporting this growth with initiatives such as the introduction of their Own Label products, refreshed Point of Sale (POS), and strong promotional concepts including meal solution offers, confectionary and alcohol offers and their market-leading £3 meal deal.
The Own Label range is made up of 450 products across all categories, all backed up by ongoing quality improvements and cost reductions, allowing One Stop to significantly offer customers better quality and value.
Nigel Prendergast, Head of Marketing at One Stop, explains: “The Own Label range is helping to drive positive LFLs across multiple categories and increasing franchisees’ margins and, thanks to the breadth of range they can now stock. Customers also love the range, quality and price – a combination that is proving to be successful.”
Jonny concludes: “One Stop Franchise and its independent retail partners have invested heavily in the convenience store sector, providing increased support and a much-needed lifeline for independent retailers to not only survive, but to thrive within an increasingly competitive market.”