20200406 insights

Improving your average basket spend should be a constant challenge, and this can grow through a variety of methods including store layout, promotions, range of products available and lighting to make stores look more attractive.

If you’re finding it difficult to grow basket spend in your store, have you considered the following factors?

1. Offer a wide range of stock 

Ensure that your range of stock is meeting the demands and the possible demands of your customers. Ensure that your KVI (Known Value Items) lines are reasonably priced, this way, customers will associate your store with being able to pop out and get exactly what they need without spending too much money.

By providing the essentials and more, you can be sure that shoppers in your target demographic are satisfied with their experience in your store. Regularly introducing new products will mean that visitors to your shop will have a good reason to keep returning to your store.  You can make your shop the ‘go-to’ for workers on their lunch break, ensure that your range contains a variety of essentials and options for shoppers to try something new regularly.

An own label range shows customers that you’ve committed to providing quality products at good value, the products will remind customers of your store when they see the items at home and use them to cook.

2. Store layout

Customers love a good offer, make sure that your promotions are clearly placed in your store, ideally at the front of shop where it will immediately catch the attention of shoppers and maybe even draw in customers passing the store.

Utilise your counter, offers at the point of sale should be affordable so people don’t have to deliberate over the decision to buy them. Ensure that they complement other products are sold in your store, so they don’t feel out of place – seasonal items and products that relate to sporting, film and television events are a great way to capitalise on incremental sales.

Use zones so that customers can find similar items next to each other, these zones can be quite broadly related such as ‘Food for Now’, ‘Food for Later’ and ‘Food for Cupboard’, these examples used by One Stop work because they address every type of customer whether they’re planning short, medium or long term, they can find whatever they need and similar options to buy in addition.

3. Competitive Promotions

Competing with the big chain supermarkets for promotional offers can seem wasted, but if you’re promoting savings on popular items, you’ll see a steady influx of customers taking advantage of these offers and returning to your store to make repeat purchases. Also, look at your best-selling products with a view to offering promotions on a selection of these lines, as this will excite and delight consumers. Try out the classic £3 lunchtime meal deal, 2 for £2 on drinks, 3 for £1.20 on confectionary, always give your customers a reason to come back, customers want value, they want a mix of promotions across different categories and they want to be excited by new products.