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Working together with FORE drives footfall!

2 June 2016

One Stop have been working in partnership with FORE to help drive sales in the news and magazine category. Working closely with suppliers to give away free product to drive footfall, ads are placed in key ‘Red Top’ and ‘Mid-Market’ titles including The Sun, Daily Express and Daily Mirror. Campaigns such as a free Pepsi Max for every reader at One Stop, free Rustlers or Fox’s cookies have run this year, with average redemption rates of c. +20%.

Andrew King, One Stop Franchise Director comments, ‘These offers not only give our stores and our Franchisee’s a great opportunity to sell more newspapers increasing their sales, but to engage with customers around the offer – it’s a no-brainer!’

Marie Corbett, Channel Director at FORE stated, ‘Working closely with One Stop we have been building relationships with the key titles and suppliers and we now have these free offers in the key titles every couple of weeks, we’ve seen some really positive results for One Stop. The offers alone are driving people into store, our next step is to ensure we have an evolving programme.’

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