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One Stop launches innovative safety campaign

27 November 2014

One Stop is set to launch a unique road safety campaign, following a successful trial at three local schools in the West Midlands.

The initiative has been developed by One Stop’s transport team in conjunction with local schools, PCSOs and road safety officers. Aimed at reducing the number of accidents caused by all road vehicles, the visit is linked to the national curriculum and provides practical advice to young people from the age of 3 to 11 years.

The Road Safety Day involves a lorry cab and trailer visiting the school for the entire day and spending 20 minutes with each class. The content is tailored based on the age of the participants and allows for Key Stages 1 and 2 pupils to understand the importance of being safe around traffic.

Steve Mason, Head of Distribution at One Stop, stated:
“One Stop recognises it has a part to play in ensuring that pedestrians and other road users remain safe during the course of our deliveries. We operate 85 vehicles across England and Wales, making around 2,500 deliveries per week. This new initiative is helping to get the safety message across to young people in an interesting and informative way. We’ve had some great feedback from the pupils involved to date and look forward to extending the scheme across the country.”

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