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One Stop hits Fleet Street!

10 July 2014

One Stop is rebranding its entire fleet of delivery vehicles, as it seeks to increase brand awareness nationwide with consumers and retailers alike.

The striking new design will promote One Stop’s new franchise model to retailers and will appear across the total fleet. In addition to this, marketing space will be used to showcase One Stop’s latest deals, range enhancements and local community work. With 85 vehicles on the road, making deliveries from the company’s three distribution depots in Nursling (Southampton), Brownhills (Walsall) and Wakefield, it’s a move which will further enhance One Stop’s brand profile across the highways and byways of England and Wales.

One Stop’s Head of Marketing, Lizzie Reynolds, said:
“In updating our fleet branding, we’ve developed a great opportunity to push two key aspects of the business – our popular new franchise model and great deals in our stores. We’ve already had a high level of interest in the advertising space from major suppliers, who are keen to be associated with our brand. We’re anticipating that the franchise adverts will have a similar impact on retailers, once the fleet is out on the road!”

The first vehicles with the new branding hit the road this week, with the remainder of the fleet due to be completed within the next six weeks.

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