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One Stop set to unveil new fresh and chilled ranges

3 April 2014

One Stop is introducing an enhanced chilled and fresh range across its store estate, with significant expansions in key categories, new own label packaging and the launch of an exciting Evening Meal Deal, to complement an extended lunchtime promotion.

Over 100 new products have been added to the chilled range across meat and fish, ready meals, desserts and dairy. The move also sees a number of tertiary brands replaced by the introduction of 50 new own label products, with a further nine cooked meat products to be launched in June. Product quality has been improved, particularly across the ready meal range and this is reflected in new-look packaging for One Stop, incorporating full photography and new colourways. All of the new ranges will be highlighted in-store by impactful point of sale, including hanging banners, chiller headers and shelf inserts.

Rachel Dixon, Head of Fresh, One Stop Stores stated:
“Customers can now shop across a comprehensive chilled range for both meal solutions and fridge ‘top ups’. This includes our new evening ‘Meal Deal’ which offers ‘Any 3 items for £6’ within ready meals, side dishes and desserts. We will also be rolling out an extension of our popular lunchtime ‘Meal Deal’ across many of our stores, which has delivered excellent results whilst in trial. This provides customers with a significantly increased deal selection, including microwave snacking, savoury pastry, sandwiches, confectionery, fruit and soft drinks. Merchandised all together within our larger stores, the lunchtime meal deal is offered at a £3 price point for a main, snack and drink.”

The new chilled range is in the process of rolling out to stores this week, whilst an enhanced fresh produce range will land on shelves next week.

Key customer and retailer benefits:

  • Over 100 new chilled lines, including 50 new own label products – and more to follow
  • Exciting new Evening Meal Deal – 3 items for £6
  • Expanded Lunchtime Meal Deal, following successful trial – offering even more items at 3 for £3
  • New own label packaging – differentiates between standard and added value
  • Enhanced choice and supermarket-quality own label for consumers
  • New ‘Ready to Cook’ lines and fresh pasta, fresh soup and fresh sauces (in selected stores)
  • Improved margins for retailers

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