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More price drops for One Stop customers!

2 August 2016

One Stop has launched further significant price drops across their Grocery range as part of the recent Grocery reset, all to continue giving shoppers great value.

A total of 88 lines have been reduced including Silver Spoon Sugar 1kg from 79p to 65p, Nestle Shreddies 500g from £2.65 to £2.50, Pura Vegetable Oil 1litre from £1.70 to £1.25 and One Stop Chopped Tomatoes from 60p to 40p, with an average total reduction of 8.5% across all lines.

The continuation of the ‘Pop to One Stop’ campaign is highlighting this to shoppers in store, through digital channels and in the customer leaflet through the use of the, now familiar, ‘price drop’ arrows making it easier for shoppers to identify and shop.

In addition to the price drops, One Stop has also introduced a range of entry level priced products across the category, listening to customer feedback on specific gaps in the range. The new lines give shoppers a lower entry level price point, ultimately giving them more choice. These lines include Duerrs Strawberry Jam 454g at only 80p, Duerrs Marmalade 454g at only 60p, Nestle Harvest Home Cornflakes 500g and Crisp Rice 350g at only £1.25, Fresh Brew 80’s tea bags at only £1 and Batchelors Chicken and Tomato Soup at only 50p.

In support of the changes as part of the Grocery reset and to further build on helping customers shop ‘food for later’ more easily in store, One Stop has launched an initiative to inspire their shoppers at meal times through highlighting some simple meal solutions on barkers through the store and on digital channels as part of their ongoing Marketing plan.

Lizzie Reynolds, Customer Director at One Stop comments on the recent Grocery changes, "Following on from our Fresh and Chilled reset in May, these new, improved prices represent great value for customers. The additions to the range, the reductions in price and the additional inspirational marketing have all been developed to help us serve our customers a little better every day."

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