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One Stop invests in E-Cigs Unit for all Franchise Stores

17 June 2016

The e-cig market is now worth £164 million per year and has grown by 50% in just two years (Source: Neilson Scantrack data 52wks to we 2.04.16). Latest estimates suggest 66% of sales go through non-conventional channels such as specialist vape stores and online which represents a big opportunity for the retail trade to attract new customers and increase sales (Source: Nielsen Scan Track FY 2015 Source: TNS Omnibus to Q4 2015).

In light of this opportunity for retailers One Stop have supported Franchisee’s by designing a lockable, perspex display unit that fits onto the existing counter unit to help pull the product forward and drive sales, all free-of-charge to Franchisee’s. The unit is designed to utilise existing counter brackets for self-installation so there are no fitting costs to cover. What’s more the range and individual store plans are managed by the One Stop central team ensuring the range fully complies with all current and future legislation, keeping Franchisee’s safe!

Galen Levi, Head of Commercial for One Stop Franchise said, “We are thrilled to be able to provide our franchisees with a unit proven in Company stores and refined to provide easy installation so that our Franchisees can fully exploit the benefits of high sales and margin that E-Cigs offer. Whilst this is a substantial investment from One Stop we are really pleased to be able to retro-fit all existing franchise stores at no expense to them.”


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