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New Ale, Beer & Cider range to encourage customers to try something new

1 Feb 2017

One Stop’s most recent range review across Beers, Wines and Spirits has focused on range rationalisation to improve value and volume performance. This is inspiring customers to try something new through clearer promotions and pricing, while making space for new growth areas in-store.

In Beer, emphasis has been placed on building upon One Stop’s already credible 3 for £5 offer, while capitalising on growth areas such as premium beers, world beers and craft ales.

Historically One Stop have traded craft ales from an ambient promotional stand, but due to craft beer’s continued growth and One Stop Customer feedback (stating that although customers enjoyed shopping this category, it could be simpler to shop), the range has been repositioned in the chiller, encouraging customers to try new lines.

This has further strengthened the 3 for £5 offer, which now provides customers with more than 40 lines to choose from, boasting one of the largest ranges in convenience. New lines included in the deal are Brew Dog Punk, Flat Tyre, Piston Head, Brooklyn Lager and Goose IPA. One Stop have also launched Tyskie 4 pack (£4.75) due to popular demand and Red Stripe Stubby Bottles on an ongoing 5 for £5 deal.

Further changes based on customer shopping habits sees all bottled ciders moved to a standalone 2 for £4 deal, allowing customers to mix and match between brands such as Kopparberg, Bulmers and Brothers. With increasing demand from customers for chilled drinks, stores are set to feature an additional shelf to support this and further allow ales and mini spirits to make the move from their original ambient stand.

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