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Continued growth for One Stop Franchisees

10 May 2017

One Stop’s franchise model continues to reap rewards for its independent retailers, with franchisees experiencing an average growth in their like-for-like sales performance of +7% (during the 2016/17 financial year), in addition to an impressive year-on-year margin growth of +5%!

Against the backdrop of a challenging market, the figures reinforce the group’s retail focus and convenience expertise providing independent retailers with a strong competitive advantage. The percentages relate to all franchisees that have been trading with One Stop for over a year. In addition to this Franchisees have grown their basket spend by a further 3.2% and footfall by 3.7%, delivering over £120m of total sales to customers, in just the franchise estate alone.

Further signs of the positive impact of switching to a One Stop Franchise are shown by the turnover increases between pre and post refit, with stores experiencing a 23% uplift overall, excluding seasonality. These upturns are generally an additional boost to a store’s turnover, having already implemented One Stop’s extensive promotions, renowned value and ways of working during the transition period building up to a refit.

Andrew King, Franchise Director, commented:
“The figures speak for themselves and support the business decision our franchisees have made in joining One Stop. It’s our objective to ensure that our franchisees’ businesses continue to grow, both in turnover and profitability. Our four-weekly focused BDM business visits and the enhanced reports we produce, one of our many USPs, help us to plan, build and deliver long-term sustainable growth.”

The One Stop franchise in Brackenborough Road, Louth is just one of many stores that have seen remarkable growth since switching to One Stop’s franchise model. Husband and wife, Blair and Angela Southwood revealed: “We had tough local competition with a Co-op and McColl’s less than 500 meters away, so we needed to partner with an established national brand that had a strong consumer offer in order to survive. I can honestly say that we haven’t just survived since joining One Stop, we’ve thrived as our sales have more than doubled in just over a year! 20% of the sales growth actually came during our transition period, so it was purely down to the promotions being implemented, as well as the gradual introduction of our new product range. However, things really took off once the store was refitted as sales shot up by a further 77% and are still growing. We’re absolutely delighted with our decision to join One Stop and the incredible feedback we’ve had from our customers shows that they are too!”

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